H&M – Can the Fast Fashion Giant Transition into Green Future?

H&M – Can the Fast Fashion Giant Transition into Green Future?
Case Code: BECG184
Case Length: 13 Pages
Period: 2009-2022
Pub Date: 2024
Teaching Note: Available
Price: Rs.400
Organization: H & M Hennes & Mauritz AB
Industry: Retailing
Countries: Sweden
Themes: Corporate Responsibility, Business EthicsSustainability,Environmental Sustainability
H&M – Can the Fast Fashion Giant Transition into Green Future?
Abstract Case Intro 1 Case Intro 2 Excerpts

About H&M

H & M traced its origins to a store founded in 1947 by Erling Persson, a salesman from Västerås, Sweden. He started out by selling stylish women’s clothes at reasonable prices. He opened a store and named it Hennes, which attracted customers..

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